Reading Response Rates

After a few batches, compare your campaign stats to spot when something stops working. You'll find them on the campaign's Metrics tab.

Resources

→ SMS Best Practices: Strategies for Higher Delivery Rates, More Leads, and Account Longevity

→ Why is my delivery rate 0%?

What to look for

• Responses Received: usually 20% to 35% for a first campaign, and about half that for follow-ups.
• Low responses for several batches in a row: if responses stay in single digits for three or four batches, check your list and your numbers. A number may have been flagged.
• Messages Delivered: 85% or better is ideal. Carrier issues, repetitive messages and handset errors can lower it.
• Candidate Phones Skipped: usually low. Click it to see why prospects were skipped, for example opted out, already responded or the 5-day threshold.

If delivery stays low across several batches, check your data, your templates and any errors in your Twilio or Telnyx logs.

Questions? Email support@leadsherpa.com.