Carriers watch how you send, not only what you send. Following these practices keeps your delivery rates up, gets you more replies, and protects your phone numbers and your Twilio or Telnyx account from being suspended.
Resources
→ SMS Guide: Template - Best Practices
→ Spam Remediation Best Practices
→ SMS Compliance Guide - A2P 10DLC
→ SMS Template Categories and Auto-Rotate Capabilities
1. Templates
- Keep 15 to 20 templates in every category, and never fewer than 10. Lead Sherpa rotates through them as you send, which keeps your messages from looking repetitive.
- Refresh your templates at least once a month.
- Write clear, short messages and avoid words carriers flag as spam. See SMS Guide: Template - Best Practices.
2. Sending
- Send at a moderate pace, about one message every 2 to 3 seconds. Sending very fast can get your numbers flagged.
- Rotate your phone numbers at least once a month.
3. Monitoring
- Watch for spam alerts from Twilio or Telnyx and in your Lead Sherpa campaigns. If you get one, look into it right away.
- Track your delivery rate. If it stays below 60% to 70%, your list may have many bad numbers or your messages may be getting flagged as spam.
Not sure what’s happening? Stop sending
If you get alerts you don’t understand, stop sending and email support@leadsherpa.com before you continue. See Spam Remediation Best Practices.
Questions? Email support@leadsherpa.com.
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