When you export a campaign (from the three dots next to it on the Campaigns page), you get a spreadsheet with your prospects' data. This guide explains the main columns.
Resources
→ How to Export Campaign/Prospect Data
→ Skip Trace Data: How to Understand Your New File
Columns
| Column | What it means |
| Full Name, First Name, Last Name | The prospect's name. |
| Stage | The prospect's lead stage. Blank means they haven't been messaged yet, or were skipped or a landline. Initial Message Sent means they were messaged and haven't replied. Response Received means they replied. Dead (Auto) means their reply was filtered as not interested, wrong number or sold. Other stages are set by you. |
| Phone, Email | The prospect's phone number and email. |
| Mailing Street, City, State, Zipcode | The prospect's mailing address. |
| Property Street, City, State, Zip | The property's address. |
| Custom 1-4 | Your own custom fields. |
| First Import Date, Last Import Date | The first and last time the prospect was imported into Lead Sherpa. |
| Owner Verified | Whether the prospect is the verified owner, a non-owner, or not confirmed yet. |
| Is Vacant | Whether the property is vacant (Y or N). |
| Campaigns | The campaigns the prospect is in. |
| DNC | Whether the prospect is on the Do Not Call list (True or False). |
| Wrong Number | Whether the number was marked as a wrong number. |
| Last SMS Sent, Last SMS Received | The last time a message was sent to or received from the prospect. |
| Lead Sherpa Page | Link to the prospect's page in Lead Sherpa (only users on your account can open it). |
| Public Page | A link anyone with the URL can open. |
| Skip Reason | Why the prospect was skipped, for example Opt-Out (they replied STOP) or Threshold (they were messaged in the last 5 days, by you or another Lead Sherpa user). |
| Litigator, Associated Litigator | Whether the prospect is a known litigator, or associated with one. |
Questions? Email support@leadsherpa.com.
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